THE 7 STEPS TO STARTUP
MARKETING SUCCESS WORKSHOP
As a startup founder, marketer or small business owner, let me ask you a few honest questions:
Do you feel you can do more about your customer acquisition and boosting your traction?
You know you have to build your startup brand but don't really know how?
You've perhaps started doing some digital marketing but not happy with the results?
Do you find it really challenging to create or execute your Go-To-Market plan?
Well, the good news is you are not alone! Starups and small businesses are finding it extremely tough in today's highly competive environment to acquire customers. Now there's real help for you!
THE 7 STEPS TO STARTUP
MARKETING SUCCESS WORKSHOP
8 & 9
With limited resources, branding and marketing are usually the most underestimated pieces of the startup business model, but undoubtedly the most crucial for customer acquisition and gaining traction.
Think about how much time, money and resources you will need, to figure out your marketing and branding on your own?
The 7 Steps To Startup Marketing Success 2 day workshop equips you with the cutting edge strategies you need to POWER UP your brand building and marketing and build up timely and valuable traction FAST!
THE 7 STEPS TO STARTUP MARKETING SUCCESS WORKSHOP DELIVERS RESULTS FAST!
Specially designed for startups. It delivers a BLUEPRINT for MARKETING SUCCESS and helps build traction FAST!
Stacks the marketing odds IN YOUR FAVOUR and positions your business for greater PROFITABILITY
The PROVEN BRAND BUILDING and MARKETING STRATEGIES deliver deep customer engagement, resulting in conversions and INCREASED REVENUE for your business
" The 7 Steps to Startup Marketing Success incorporates my deep brand building expertise with leading global multi-national companies across Asia and my experience working with startups across various industries from Fintech to SaaS to brick and mortar businesses.
I am passionate about helping entrepreneurs build their brands and connect with today's savvy and smart customers. I believe the old marketing playbook is broken and a there is a new way to build brands and craft marketing strategies that break through the noise and clutter and attract prospects to you.
We are going through a huge cultural shift in the way people buy products and services and how they interact with brands. The 7 Step process incorporates new and proven strategies designed to give you max bang for your marketing buck. It stacks the marketing odds in your favour and ensures that you deliver the right message to the right people at the right time, to build traction fast."
Ashok Miranda: Founder of Transmedia Consultancy and trainer for the 7 Steps To Startup Marketing Success Workshop
A SMART and STRATEGIC process fast tracked in a 2 day power workshop!
Each of the carefully crafted steps takes you closer to your goal of gaining traction fast and successfully building
your dream business.
Here's exactly what you'll get in the 2 day 7 STEPS TO STARTUP MARKETING SUCCESS workshop
DAY 1 INSIGHT AND TRANSFORMATION
STEP 1: BRAND DNA
A deep dive into what it takes to create a purposeful business and a strong brand that stands for something, resonates with your customers and stands out in the digitally connected economy including:
- Brand Purpose and Vision/Mission
- Brand promise
- Brand emotion and personality
STEP 2: POWER POSITIONING
How to clearly position your brand in a crowed marketplace and owning the right perception in your consumers' mind. The module content includes:
- Crafting the positioning statement
- Value proposition
- Brand differentiation & competitive landscape
STEP 3: CUSTOMER CLARITY
How to get a deep and holistic understanding of your customers, their buying behaviours, frustrations and pain points. This is crucial as it informs your brand and marketing strategies. The module covers:
- Harnessing deep customer insights
- Creating detail customer personas
- Mapping the customer journey and identifying brand touch points
DAY 2 INSIGHT AND TRANSFORMATION
STEP 4: MARKETING INTELLIGENCE
Deep and current insights into what's driving customer behaviour and why moving from "Help To Hype" is key to getting your message to resonate with today's smart and savvy customers. This module also dives deep into the various social media channels and the psychology of why people are on these. The content of this module includes:
- Marketing objectives
- Marketing SWOT
- Designing the Marketing Funnel
- Digital platform strategy
STEP 5: KILLER CONTENT
Understand how customers are consuming content today and what will drive engagement for your brand. Learn what type of content is best for your startup that your consumers gravitate to and engage and love you for. Understand the various digital platforms and how to leverage these. The module covers:
- Content mission
- Social media platform specific content: Facebook/Instagram/YouTube and Linkedin
- Email, FB/Instagram Ads and re-targeting
STEP 6: METRICS THAT MATTER
Learn what to measure that ultimately moves the needle for your business. Understand the various conversion metrics all through your marketing funnel and what to look out for. The module covers:
- Website and email optimization
- Marketing funnel optimization
- Customer LTV and CAC
BONUS STEP 7: CUSTOMER "LOVE"
In today's highly competitive business environment getting customers to love your brand is key in retaining customers and driving repeat business. Learn the highly effective techniques today's successful companies like Zappos, Nordstrom, AirBnB, Disney, Virgin etc. are using to create amazing customer experiences at every brand touch point. The module includes:
- Customer retention strategies
- Surprise and delight
- Getting customers to 'love' your brand
Here's the benefits you can expect for you and your startup immediately after the workshop
Clarity on the purpose and the "WHY" of your business so you can clearly articulate who you are , what you do and more importantly why you do it. This forms the pillars of your clearly defined brand
Precise product positioning in the market, aligned with your target segment needs
Clear brand and positioning messages to differentiate you from the competition and formulate the right perception about you in your potential customers minds
Deep understanding of your customers' journey and pain points, insights to laser target your content and drive engagement and action
Formulate highly effective marketing strategies and design a marketing funnel, informed by deep customer insights that generates high quality leads that convert faster
Determine the right platforms and channels to market in, so you reach your potential customers effectively and get max bang for your buck
Create sharp, laser focused and highly relevant content that your customer seeks, consumes and acts upon
Thorough comprehension of the marketing metrics that matter and understand what to exactly measure that helps move the needle for your business
Insights and secrets to getting customers to 'love' you. Designing unique customers experiences tailored for your business that helps retain customers and drives repeat business
What founders and business owners are saying...
Vitadeals Singapore Pte Ltd
Ashok's marketing strategies and his wealth of experience are solid gold! His insights into how to reach out to our customers, and engage them with our brand story were nothing less than inspiring.
Ashok clearly has a deep understanding of consumer behaviour, especially in the new "e-conomy". He identified our strengths and weaknesses, and outlined the direction we should take.
Co-Founder Hook Coffee
Ashok is a creative genius. He preaches the modern art of marketing which is constantly updated and relevant. Ashok took Hook Coffee to a whole new level through his incredibly powerful marketing and brand building strategies.
Ashok's marketing insights were highly valuable and helped us a lot at a critical stage of our development.
He pushed us to think deeper from a user perspective and highlighted the main areas on which we should focus on to build traction. His contribution was clear, practical and effective. By following his suggestions we focused a lot more our communication, resulting in a decrease of 30% of our cost of customer acquisition.
Founder, Bondevalue Pte Ltd
Ashok is one of the fine minds in the world of marketing who have done it the “old way” and the “new way”. Deep behavioural insights along with lots of implementation tips
Seriously think about how much time and money you'll have to spend to figure out your branding and marketing on your own?
I've done all the heavy lifting, research, filtering and on-ground validation for you so YOU don't have to!
Hundreds of founders, small business owners and company executives have already benefited from my talks, workshops and master classes. The proven techniques and tools have helped startup founders launch and scale their businesses and helped build strong relationships with their customers.
If you have any doubts about building your brand and creating marketing strategies that really connect with your customers and drive conversions, let the 7 Steps To Startup Marketing Success 2 day workshop clear these for you!