How To Build a Purpose-Driven Company [And Why This Matters]
Purpose is rapidly becoming an industry buzzword. We read and hear of many leaders alluding to purpose in their PR activities, annual...
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![How To Build a Purpose-Driven Company [And Why This Matters]](https://static.wixstatic.com/media/cf947e_38e95a7d84774565b983f5f36b15b61e~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/cf947e_38e95a7d84774565b983f5f36b15b61e~mv2.jpg)
![Do This One Thing to Ignite Innovation in Your Company [and it doesn’t involve a restructure!]](https://static.wixstatic.com/media/cf947e_19754fc4a0bf4ad8a373d50281a3d72b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/cf947e_19754fc4a0bf4ad8a373d50281a3d72b~mv2.jpg)
Ashok Miranda
- Apr 12, 2022
- 3 min
Do This One Thing to Ignite Innovation in Your Company [and it doesn’t involve a restructure!]
At a lunch meeting recently, a client said to me “I need my staff to innovate, to think out of the box and I need it done urgently but...
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Ashok Miranda
- Jul 20, 2021
- 4 min
Your logo is not your brand...yet!
So often I meet a potential client and our initial chat about their brand leads to this question; “We just have spent a lot on creating...
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Ashok Miranda
- May 6, 2021
- 5 min
Hire Smarter: 5 Hiring Mistakes to Avoid
It's perhaps that time of year again. As a hiring manager, you're looking to hire new talent for your company. It can be a daunting task,...
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![Why Your Brand Story is Your Greatest Marketing Asset [and how to craft it]](https://static.wixstatic.com/media/cf947e_01e8ac179c484a4e9f6e1fb86f8a27e5~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/cf947e_01e8ac179c484a4e9f6e1fb86f8a27e5~mv2.jpg)
Ashok Miranda
- Apr 9, 2021
- 5 min
Why Your Brand Story is Your Greatest Marketing Asset [and how to craft it]
Most business owners, founders and leaders typically think that their product or service or what they do is their greatest marketing...
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![Why yearly performance reviews are dead [and what you should be doing instead.]](https://static.wixstatic.com/media/cf947e_36c21c35136b4f31a5c5160f61e51cfa~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/cf947e_36c21c35136b4f31a5c5160f61e51cfa~mv2.jpg)
Ashok Miranda
- Apr 6, 2021
- 3 min
Why yearly performance reviews are dead [and what you should be doing instead.]
It's hard to believe that most companies still use the archaic yearly performance reviews method. This outdated strategy has been shown...
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Ashok Miranda
- Mar 9, 2021
- 3 min
Are you truly customer-centric?
Over the years in my consulting and training work with businesses of all sizes and across industries, I’ve seen this a lot; A tendency...
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Ashok Miranda
- Sep 2, 2020
- 3 min
The 5 things I learned using ZOOM for training.
These last six months have rather hectic to say the least. I've had to swiftly adapt to this new online virtual world.
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Ashok Miranda
- Apr 22, 2020
- 3 min
Are you treating your customers right in COVID-19 times?
I'm amazed at how companies are getting their customer experience so wrong in these times!
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Ashok Miranda
- Mar 10, 2020
- 6 min
The Golden Triangle of Massive Business Success.
This power business trifecta formula when done right will deliver holistic business transformation and massive success.
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![5 Handy Business Tips from the House of Mouse [Disney]](https://static.wixstatic.com/media/cf947e_d44ffed0fcec41a3ae076385f57260f6~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/cf947e_d44ffed0fcec41a3ae076385f57260f6~mv2.jpg)
Ashok Miranda
- Jan 23, 2020
- 3 min
5 Handy Business Tips from the House of Mouse [Disney]
Thought I’d share five things I learned from working in the “House of Mouse” (Disney) for a decade, that you will perhaps find insightful as
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Ashok Miranda
- Oct 29, 2019
- 4 min
5 Company Culture Myths Busted!
Creating the company ‘culture playbook’ is by far the most important process a company needs to work on. Having a strong culture is your roa
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Ashok Miranda
- Jul 18, 2018
- 3 min
Do You Believe in Your Business?
So what separates the successful startups from the ones that are struggling? What differentiates a new business that is gaining traction, to
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Ashok Miranda
- Jul 3, 2018
- 3 min
Are Your Company Values Just Fluff?
Clearly articulating your values shows the world what you believe in and attracts the right people to you. Simply having one-word values doe
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Ashok Miranda
- Jun 11, 2018
- 4 min
5 Key Factors That Lead To Employee Disengagement
A recent Gallup global survey revealed that only 15% of employees are engaged at work. What this means is that a whopping 85% of people are
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Ashok Miranda
- Jun 6, 2018
- 4 min
5 reasons why older workers are an asset to organizations.
As people become more health-conscious and with better healthcare and medical advances, a higher life expectancy is a new reality globally.
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Ashok Miranda
- Jun 4, 2018
- 5 min
7 Deadly Signs That Your Company Has Culturitis
Leadership is focused on delivering on the bottom line, and that message is conveyed to the rank and file during reviews and town halls.
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![Customer acquisition vs. customer retention, [where should your focus be?]](https://static.wixstatic.com/media/cf947e_94aaa849af3e4a219e00dfad8db88cca~mv2_d_6000_4000_s_4_2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/cf947e_94aaa849af3e4a219e00dfad8db88cca~mv2_d_6000_4000_s_4_2.jpg)
Ashok Miranda
- May 2, 2018
- 4 min
Customer acquisition vs. customer retention, [where should your focus be?]
It is in customer complaints that you know what your customers care about, and what they expect from your products and services.
Your 
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Ashok Miranda
- Apr 27, 2018
- 4 min
Do We Really Understand the Power of Reciprocity?
We need to move from ROI to ROR (return on relationships,) the new powerful metric for personal and business success. Having empathy and bei
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Ashok Miranda
- Jan 22, 2018
- 4 min
Branding and Marketing Tips To help You Get Unstuck.
2. Sharpen your message
Sharpen your message to effectively communicate to your specific target audience and your customer personas. It’s n
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