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Are you in the business of creating an amazing workplace?

This should be easy right? Free gourmet lunches, bean bags, Pilates rooms, office childcare, gym and showers, and I could go on with the valley culture piece....

But really, it's more than all this.

A great work environment starts with your company culture and company culture starts with your purpose.

Considering that your people spend more than 10 hours at work a day and devote a sizeable chunk of their lives to your success , as a leader, you should be thinking beyond the job description.

Southwest Airlines has been in operation for over 40 years and is known as a great place to work. The company meticulously communicates its purpose and vision to employees in a way that makes them feel that they are part of a larger purpose.

This helps attract top talent, retains them and fuels passion in the company.

SquareSpace is a startup in new York and regularly voted as one of the best places to work in the city. Besides offering amazing perks, they empower their people to speak up.

They offer direct access to leaders who are willing to hear them out.

This flat structure and direct management access has an amazing impact with their people and spreads the word of mouth.

Employees feel they are contributing towards the success of the company.

Standing for a greater good beyond your product or service attracts people aligned with your cause, who want to contribute to something bigger and beyond their job scope.

So what's your noble mission and what are you doing to super charge your work environment?

About the author

Ashok Miranda is a Business Transformation Architect and founder of Transform and Transcend. He is the author of the book: Culling Culturitis, How To Rid Your Company of this Toxic Disease and Build a Winning Company Culture.

As a speaker, consultant and trainer, he is passionately committed to architecting a better business world by building purpose-driven companies that nurture happy and engaged employees and positively impact peoples lives.

He connects the dots between company culture, branding, marketing and customer experience and works with business leaders, owners, founders and HR professionals to transform their companies for success in the digital age.

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