#customerjourney

Nov 15, 20173 min read

Are you thinking of your customers as your marketing team?

We don't talk about our 'everyday' brand experiences. We only talk about those moments that have surprised or delighted us or im

Oct 4, 20174 min read

Is looking for new customers your top priority? [Why it shouldn't be]

Given that potentially up to 80% of your business comes from 20% of your customers, and the cost of customer acquisition is so much higher t