#managingyourcustomers

May 2, 20184 min read

Customer acquisition vs. customer retention, [where should your focus be?]

It is in customer complaints that you know what your customers care about, and what they expect from your products and services. Your &#3

Nov 15, 20173 min read

Are you thinking of your customers as your marketing team?

We don't talk about our 'everyday' brand experiences. We only talk about those moments that have surprised or delighted us or im

Oct 4, 20174 min read

Is looking for new customers your top priority? [Why it shouldn't be]

Given that potentially up to 80% of your business comes from 20% of your customers, and the cost of customer acquisition is so much higher t